MOTIF MENONTON TAYANGAN MY TRIP MY ADVENTURE PADA MAHASISWA ANGGOTA MAHASISWA PENCINTA ALAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
Abstract
Motif is a mover. Reasons or impulses in humans that causes people
to do something. Motif gives destination on human behavior. Actions and
behavior in persons necessarily correspond with the wishes and needs.
Subjects in this research is the television program My Trip My Adventure
aired by TV TRANS. Impressions My Trip My Adventure serving adventure
travel programs to various tourist attractions in Indonesia. While that become
the object of research is the students who are members of the organization
Mahasiswa Pencinta Alam (MAPALA) Universitas Muhammadiyah
Yogyakarta. Most of the activities carried out by members of MAPALA
UMY located in tourist attractions such as mountains, seas, rivers, cliffs, etc.,
which is also the presentation of the show My Trip My Adventure. Not a few
of the members MAPALA UMY who witnessed My Trip My Adventure The
aim of this study was to determine what motive that member of MAPALA
UMY encourage to watch the show of My Trip My Adventure.
This type of research is a survey research with kuantitatif approach.
Took place at the Secretariat MAPALA UMY. taken 69 respondents who had
seen the show My Trip My Adventure. Collecting data using questionnaires.
Validitasdan test data reliability using Confirmatiry Factor Analysis (CFA)
while the data analysis technique used is the average difference using the One
Sample T-Test.
Results from this study showed that the most powerful motives that
influence student members MAPALA UMY to watch shows My Trip My
Adventure is Motive Entertainment, the second is Motif Information, then
Motif Social Integration, and the last is Motif Personal Identity.