This research aims to determine the campaign carried Waroeng Ayam Kampung management, to know purchasing decisions by consumers Waroeng Ayam Kampung and identify the impact of the campaign carried Waroeng Ayam Kampung management. Respondents in this research amounted to 97 people taken by quota sample by taking some respondents to represent the entire consumer Waroeng Ayam Kampung. The data collection is done in the second week of March 2016. The research method used were interviews and questionnaires. Based on data analysis using Spearman rank correlation analysis of data showed that the campaign conducted by management Waroeng Ayam Kampung all influence the purchasing decisions of consumers. Sorted from highest correlation value is a significant relations that is the information by word of mouth and social media with a correlation value 0696 and 0463. The next promotion with low relations strength is banners, coverage of daily jogja newspaper, package whole promotion chicken, birthday promotion and neon box correlation value 0386, 0341, 0313, 0229 and 0221.