This research aims to provide an overview and empirical evidence regarding the influence of knowledge, income level, transparency and Muzakki's confidence in the interest to pay zakat through BAZNAS Kepahiang Regency. The zakat potential in Kepahiang Regency is quite large but it is not in accordance with the reality of the amount of zakat obtained and managed by BAZNAS. Therefore, the author deems it necessary to conduct research on the factors that influence the interest of the community to pay their zakat at BAZNAS Kepahiang Regency. Data collection in this research using a questionnaire with the criteria respondents have been determined. The questionnaire processed there were 100 respondents. The analysis used by this research is multiple regression. Based on the analysis that has been done using SPSS Statistics 22.0, the results of knowledge, transparency and trust variables have no significant effect, while the income level variable has a significant positive effect.