PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN ESERVICE QUALITY TERHADAP E-CUSTOMER SATISFACTION
Abstract
The rapid development of technology in recent years led to the
emergence of various types of Internet-based businesses, one of which is
Tokopedia as a marketplace that brings together sellers and buyers online. The
title of this research is "influence of Perceived Usefulness, Perceived Ease of Use
and E-Service Quality of E-Customer Satisfaction on Tokopedia Online Shop
Customers" aimed at analyzing how the acceptance of technology use and the
quality of electronic services that are felt to influence the satisfaction of doing
transactions on the Tokopedia website.
The subjects in this study are customers who have made transactions at
least 2 times in the past year on the Tokopedia site. This research was conducted
with a total sample of 125 respondents using a non-probability sampling
technique with a purposive sampling method and using a survey method by
distributing questionnaires using Google Forms. The analytical tool for analyzing
data is the SPSS (Statistical Package for Social Sciences).
The result of classical assumption test show the regression model is
proper. Based on the analysis that has been done, the results show that Perceived
Usefulness, Perceived Ease of Use and E-Service Quality significantly influence
E-Customer Satisfaction.