PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG
Abstract
This study aims to analyze the factors that influence repurchase interest through mediation of consumer satisfaction PITALOKA BAKERY. The sample in this study is PITALOKA BAKERY consumers by distributing questionnaires as many as 75 respondents. Sampling using non probability sampling techniques with the type of purposive sampling. The analytical method used is multiple linear regression analysis method and uses the validity test, reliability test, classic assumption test, test, adjusted R² and t test. Based on the analysis that has been done, the results show that product quality has a positive and significant effect on Repurchase Interest through Consumer Satisfaction Mediation with the coefficient value and Service Quality has a positive and significant effect on Repurchase Interest through Consumer Satisfaction Mediation.