PENGUKURAN KUALITAS WEBSITE E-LEARNING DENGAN METODE WEBQUAL 4.0 DAN IMPORTANCE PERFORMANCE ANALYSIS (STUDI PADA WEBSITE E-LEARNING UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)
Abstract
This study aims to measure the quality of FEB UMY e-learning website based on the level of performance and the importance of user perception. The website service quality is measured based on the dimensions of WebQual 4.0: usability, information quality, service interaction quality. In addition, this study also analyzed the obstacles encountered in implementing the FEB UMY e-learning website and the solutions to these obstacles. The objects in this study were UMY FEB E-learning Website and 63 respondents consisting of lecturers and students who used e-learning within the past 6 months and informants from service providers and FEB UMY e-learning administrators who handled UMY. , related to or understanding of the UMY FEB e-learning website. . The data collected was analyzed with Importance Performance Analysis (IPA). The results of the study prove that there is a gap between the two perspectives of the assessment of the quality of e-learning services website FEB UMY, namely between perceived quality and expected quality. The results showed that of the 21 items analyzed by the IPA method were grouped into quadrant I (3 items), quadrant II (7 items), quadrant III (4 items) and quadrant IV (8 items). The items that are considered important and need to be improved immediately are located in quadrant I regarding the availability of accurate information, the website has a good reputation, and the website gives the impression of attracting interest and attention.