This study aims to analyze the level of financial inclusion of traditional traders in the Gamping market. In this study, the type of data used is primary data. The method of collecting samples used is Slovin method. So that the sample obtained is 100 respondents. The dependent variable used in this study is the level of financial inclusion of traditional traders in the Gamping market. Meanwhile, the independent variables are social media, promotion, requirements, and location. The analytical method used is Multiple Linear Regression with the SPSS analysis tool version 24.0. with quantative variables. Based on the analysis carried out the results show that social media and promotion have a significant positive effect on the level of financial inclusion of traditional traders in the Gamping market, while requirements and location have a significant negative effect on the level of financial inclusion of traditional traders in the Gamping market.