This research aims to find how big Kebun Raya Liwa visitor’s willingness to pay the ticket and to find the factors that influence those willingness. The subject of this study are Kebun Raya Liwa visitors who are 20 years old or above. This research uses primary data and interview the subject using purposive sampling method with 304 people. Analysis instrument that is used is Countigent Valuation Method (CVM). According to the average results of willingness to pay using Dichotomous Choice is Rp. 6.500 each person. The analysis results show that age, education, and income variables affect positively to the willingness to pay. Visitors’ perception affect negatively to the willingness to pay. While distance and the frequency of visits do not affect the willingness to pay.