In this technological and information developments, preaching using print media, especially magazines, considered irrelevant. Moreover, if the audience segmentation is teenagers (Generation Z). Kuntum magazine is a da'wah magazine with the packaging of young people to present educative and inspirational reading, with the tagline "Inspirasi Kaum Muda". Since 1976 until now, Kuntum Magazine still in demand by Indonesian students, with various changes in the times that have passed. Therefore, this study aims to describe how the da'wah strategy of Kuntum magazine. Besides, it purposed to explain the supporting and inhibiting factors for the strategy. This study uses descriptive analysis with a qualitative approach. The technique of collecting data used are observation, in-depth interviews, and documentation. The data analysis technique is done through data collection, data reduction, data presentation, and conclusion drawing. The results indicate that the da'wah strategy of Kuntum magazine is carried out by determining the qualifications of communicators, audiences segmentation, incorporating da'wah messages on magazine content, establishing da'wah methods, and determining the da'wah media. The inhibiting factors of its strategy are the form of a magazine that still in print format at this digital era, the lack of human resources and the high cost to distribute the magazines outside the island. The supporting factors are the support of the Muhammadiyah Student Association and Muhammadiyah, the presence of online media and social media, the loyalty from its human resources and the readers' enthusiasm.