This study aims to analyze the factors that influence the income of traders in traditional markets Godean, Sleman Regency. These factors are business capital, study, business duration, business location, celebration day, andworking hours. This study uses primary data by giving questionnaires to sellers in traditional markets in the Godean with a total sample of 105 respondents. The method used in this study is the analysis of Multiple Linear Regression with the help of IMB SPSS version 22 analysis software.Partially obtained business capital variables, Study, business location, business duration and celebration day have a significant effect on the income of sellers with probability value <0.05, while the working hours variable does not affect the income of sellers with probability value> 0.05.