ANALISIS FAKTOR FAKTOR KURANGNYA MINAT MASYARAKAT MUSLIM MENABUNG PADA BANK SYARIAH DI KABUPATEN BATANGHARI
Abstract
This research aims to analyze the factors influencing the lack of interest of Moslem community in Batanghari Regency, Jambi to save in sharia banks. The mentioned factors are location, knowledge, facility, and promotion. This research used primary data by distributing questionnaire to Moslem community in Batanghari Regency of not saving in sharia banks with the total sample number of 100 respondents. The method used was Multiple Linear Regression.
Based on the analysis done, the results found show that the variables of location, knowledge, and promotion have significant and positive influence toward the lack of interest of Moslem community on saving in sharia banks in Batanghari Regency. Meanwhile, the variable of facility does not significantly influence the interest of Moslem community in Batanghari Regency to save in sharia banks.