PENGARUH KEPERCAYAAN DAN KENYAMANAN BERBELANJA ONLINE TERHADAP KEPUASAN KONSUMEN DAN NIAT PEMBELIAN ULANG ZALORA INDONESIA
Abstract
This study aims to analyze the influence of Trust and Convenience of Online Shopping on Consumer Satisfaction and Repurchase Intention Zalora Indonesia. The subjects of this study were students of Universitas Muhammadiyah Yogyakarta who had been shopping online at Zalora Indonesia. The sampel in this study amounted to 150 respondents determined by purposive sampling technique. Using the Structural Equation Modeling (SEM) analysis tool.
Based on the analysis, it is found that the trust and convenience of online shopping have a positive and significant effect on Consumer Satisfaction, Trust and Convenience of Online Shopping have a positive and significant impact on Repurchase Intention, Consumer Satisfaction has positive and significant impact on Repurchase Intention, further Consumer Satisfaction positively and can significantly mediate the Trust and Convenience of Online Shopping against Repurchase Intention.