This research aims at testing the effect of service quality towards the customers’ loyalty and satisfaction, testing the effect of promotion towards the customers’ loyalty and satisfaction. The object of this research was Baitul Maal Wat Tamwil Bina Ihsanul Fikri Yogyakarta branch Berbah. This research was quantitative was analyzed using multiple linear regression analysis by SPSS version 16 application. The result shows that there is significantly positive effect of the service quality towards the customers of BMT BIF Yogyakarta’s loyalty and satisfaction branch Berbah. Meanwhile, there in no significant effect of the promotion towards the customers of BMT BIF Yogyakarta’s loyalty and satisfaction.