The study aims to find out, test, and analyze how significant the influence of service quality, product, promotion and profit sharing on the perception of sugar cane farmers in Islamic banking. The type of research used is descriptive quantitative. The research used primary and secondary data types. The sampling technique used in this study is a random sampling technique. The number of samples examined was 100 respondents. The instrument test used in this research is multiple linear regression test, classical assumption test and hypothesis test. Based on the results of the classic assumption of four variables, the variable passed the test. In hypothesis testing, in the F test (simultaneous test) the four variables together have a significant effect on the perception of sugarcane farmers in Islamic banking, in the T test (partial test) service quality variables and promotion variables have no significant effect on the perception of sugarcane farmers in banking sharia, while the product and profit sharing variables have a significant effect on the perception of sugar cane farmers in Islamic banking.