PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH PEMBIAYAAN CICIL EMAS
Abstract
This research is aimed to find out whether the CARTER dimensions are compliance,
reliability, responsiveness, assurance, emphaty, dan tangible have a partial and simultaneous
influence on the quality of service and to determine the influence of CARTER dimensions on
customer satisfaction in gold installment financing on KFO POS Bank Syariah Mandiri
Yogyakarta. This type of research is empirical with the aim of obtaining respondents’ data.
Research methods using quantitative. The population in this research were customers of
postal capital trading who used gold installment financing products totaling 137 customers.
Sampling technique used with Slovin formula has 58 customers. The analytical method used
in this research is multiple linear regression analysis with spss version 16.0 application tools.
The results of this research indicate that the CARTER dimensions partially not affects
customer satisfaction, CARTER dimensions simultaneously affect customer satisfaction and
the influence of CARTER dimensions by 46,4% on customer satisfaction in gold installment
financing.