STRATEGI BANK SYARIAH DALAM MENINGKATKAN LITERASI KEUANGAN SYARIAH PADA MASYARAKAT
Abstract
The research aims to find out the strategy which is conducted by BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the society, and to analyse implementation of SEOJK Number 1 / SEOJK.07 / 2014 regarding the education and improving financial literacy to the people, and to know the level of literacy on the society who had received the educational literacy program from BPRS Madina Mandiri Sejahtera. The research uses qualitative and quantitative method (mixed-method). The qualitative analysis uses qualitative descriptive. The validity of data uses triangulation and reference materials. The using of questionnaires distributed to 51 respondents, this determines the level of Islamic financial literacy who have received educational programs from BPRS Madina Mandiri Sejahtera. The results show that the strategy which is used BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the community is managed with through several programs such as educate and introduce product to the public using the social media, and to educate people who come to the office directly. The implementation of educational program which is conducted by BPRS Madina Mandiri Sejahtera enormously accord with the regulation "SEOJK Number 1 / SE.OJK.07 / 2014 regarding the implementation of education for contributing and improving financial literacy for the people with inclusive, systematic, measurable, accessibility, and collaboration principles. The leveling of Islamic financial literacy for the people who had obtained an educational program of literacy by BPRS Madani Mandiri Sejahtera has counted to 82.42 percent, it is the high category level.