The aims of this research are to calculate and analyze influence of travel cost, income, distance, education, age and facilities to the number of tourist visit at mangrove forest beach. The research samples conducted using by the random sampling method was choosing in a random from mangrove forest beach visitors. This study applied Travel Cost Method (TCM) for measuring economic valuation of mangrove forest beach at Tuban, East Java. The result showed that the three independent variables i.e. income, travel cost and distance had an effect the number of tourist visits. The total economic value of mangrove forest beach is Rp. 106,361,960,560.00.