This study aims at analyzing Prudential principles implemented by PT. BPRS MadinaMandiri Sejahtera and figuring out the strategies applied as effort to reduce procurement risks. The type of this study was qualitative with field research. The data gathering technique used was observation, interview and documentation method. In this study, the researcher conducted interview with the general marketing manager, legal officers and customers. Result shows that the implementation of Prudential principles on PT. BPRS MadinaMandiri Sejahtera was using financing entreaty regulation regarding documents comprehensiveness, financing requirements, and obedience towards the standard financing procedures. Financing analysis from the aspect of 6 C has to be conducted either, including character, capacity, collateral, condition of economy, capital and constraints. The fund withdrawal will not be taking place if one of those 6 aspects is not fulfilled. Funding maximum limit requirements has also been implemented. Effort carried out by PT. BPRS Madina Mandiri Sejahtera in reducing the procurement risks is done by two stages, involving the stage before fund withdrawal and the stage after fund withdrawal. The stage before fund withdrawal is conducted through preventive financing analysis steps by mitigating the risks from 6 C (character, capacity, collateral, condition of economy, capital and constraints). Meanwhile, the stage after fund withdrawal is intensively done on the spot and also by maintaining risks towards credit quality. This is done by creating routine communication with the customers.