ANALISIS PENGARUH PENGETAHUAN DAN SIKAP TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN ENERGI LISTRIK MIKROHIDRO
Abstract
This study aims to analyze the influence of knowledge and attitude to the
consumers’ decision in consuming micro hydro electricity in Kedungrong Village,
Purwoharjo, Samigaluh, Kulon Progo. Dependent variable is the consumers
decision, while the independent variable is the knowledge and attitude. The
subject in this study was people who use or consume micro hydro electricity
energy in Kedungrong Village with population technique of 42 respondents.
Analysis tool used in this study is the Descriptive Analysis and Multiple Linear
Regression. In this study using questionnaires with Likert scale to gather the
descriptive date.
Based on the analysis that have been made the results are the variable of
knowledge significantly influence consumers decision and variable attitude
significantly influence consumers decision.