Bibliography: 15 book (year 1971-2016) + 3 internet This research is a research that analyze about social marketing Coin A Chance Community in “Coin Collecting Day” campaign from year 2010-2016. The purpose of this research is to describe campaign strategy and application description of social marketing that conducted by Coin A Chance Community through " Coin Collecting Day " campaign from 2010-2016. This research method is qualitative research with case study approach method and this research type is descriptive qualitative. This research is located in Yogyakarta. Sources of research data is derived from interviews from informants, documents and photo documentation. The data validity test uses source triangulation that compares and checks the degree of confidence of information obtained through different times and tools in qualitative research. The result of this research show the strategies social marketing campaign “coin collecting day” in planning begins with a meeting to determine the content and media used in the campaign. Product in this campaign is a persuasive messages, which is used in many places, pris in this campaign is the time that is spent in Yogyakarta to join the campaign, and media promotion are used throughout the social media belonging to the CAC. The collaboration is done in this with a cafe and dining, an last policy in the form policy in line with the Government by. providing educational scholarships. Next on the stage of the implementation of the entirecontent is already made uploaded to all social media belong to the CAC, and continued with roadshow and talkshow. The last stage, the evaluation is done to remedy the shortcomings in the next campaign.