This research analyzes about management strategies conducted by government public relations toward Information Services and Complaints Unit (UPIK) of Yogyakarta government. The implementation of management strategies in this research uses POAC theory (Planning, Organizing, Actuating, Controlling) and several aspects which should be conducted by government public relations. This research is aimed for describing, analyzing, and giving recommendation to Yogyakarta government in order to improve management strategies in UPIK’s services. Besides that, the methodology of this research is using qualitative descriptive research with interview and study documentation as the source of data. The result of this research shows that the management strategies conducted by government public relation is more emphasizing into human resources as managers, messages from public, and persuasive efforts to the public to use UPIK services. These aspects are managed in an integrated system to make UPIK as a service which able to create mutual understanding between people and Yogyakarta government.