KONSTRUKSI WORLD PEACE DALAM LAGU-LAGU BARAT PASCA ERA 2000 (Analisis Semiotika pada Lirik dan Video Klip Lagu “Where is The Love?” Karya Black Eyed Peas dan Lirik serta Video Klip “We Are Here” Karya Alicia Keys)
Abstract
Although the era of freedom is expected, it is real that humanity crisis is still going
on around the world. War, hunger, murder, racism, discrimination, and the lack of
education media are clear examples of unpleasant reality that underwent by some
nations. The condition seems to arouse some of the world musicians to produce music
that represents its phenomenon. Not only an entertainment media, famous two songs
entitle Where Is The Love? by Black Eyed Peas and We Are Here by Alicia Keys are
known fully constructed with the world peace.
The objective of this research is to reveal the hidden constructions within both of
the songs’ lyrics and video clips. The literature frameworks that are mentioned are
music and video clip as the communication media, semiotic theory of Charles Sanders
Peirce, and the world peace concept also.
The method used in this research is qualitative research and analyzed using the
semiotic theory of Charles Sanders Peirce. The result of this research shows at least
seven world peace sub-chapter constructions in both songs lyric and seven world peace
sub-chapter constructions in both video clips also.