STRATEGI PROMOSI DINAS PARIWISATA KABUPATEN PULAU MOROTAI DALAM MENARIK KUNJUNGAN WISATAWAN TAHUN 2015 - 2016
Abstract
Promotion Strategis of Tourism Department Morotai Island Regency tp Attrack Tourists in 2015-2016
Along with era development, technology and information are also developed. This development requires qualified, reliable, and competent human resources in their field in order to produce useful outcome for others and to meet the firece competetion. There are hundreds of new tourism sites in Indonesia competing to rise and promote themselves which contribute to the firece competetion of tourism in Indonesia. Morotai Island is one of tourism destinations which has marine and historical potentials. The majestic marine and historical tourism such as the remains of World War II becomes one of the strong potentials for thr Tourism Department Morotai Island Regency to promote the island in order to increase the original and national income as well to promote the tourism internationally. Besides enjoying the natural beauty of Morotai Island, the tourists will also earn educational tourism through the history of Worf War II in Morotai Island.
The research method used in this research was descriptive qualitative. The research location was Tourism Department Morotai Island Regency. The interview was the Head of Promotion and Marketing Division and the Coordinator of Promotion. The data collecting tehnique was obsevation, interview, and documentation. The research tehnique was qualitative data analysis while the data validity testingused was triangulation.
The research result concluded that the Tourisim Department Morotai Island Regency promoted Morotai Island by using four promotion tools that were advertising, public Relation, word of mouth, and event. However, there was promotions weakness. Therefore, the tourism department has to work extra to promote Morotai Island in the future.