PENGARUH INTENSITAS MENONTON PROGRAM “BERITA 5” DI SIMPANG 5 TV TERHADAP TINGKAT PENGETAHUAN KEBUDAYAAN KABUPATEN PATI PADA REMAJA DI DESA LANGGENHARJO KECAMATAN JUWANA KABUPATEN PATI
Abstract
The intencity of watching television is the way to get knowledge. The purpose of this research is to know the type of teenagers intencity in watching news program 5 in Simpang 5 TV, the level of teenagers’ knowledge in Pati’s culture and the relation of influence intencity in watching news program 5 in Simpang 5 TV on the level of knowledge culture in the Langenharjo village, Juwana Pati. The research result showed the intensity level of teenagers in watching news program 5 on the Simpang 5 Tv is moderate, the level of teenagers’ knowledge is moderate, and there are a positive relation between intensity in watching news program 5 on the Simpang TV with the level of knowledge culture ,
The value of Adjusted R Square determination test in the influence of the intensity of watching news program 5 on the Simpang 5 TV on the level of local culture knoeledge in kabupaten to teenagers in the Langgenharjo village, juwana Pati is 0,216, it shows that 21,6 % of a change from a variable local knowledge culture can be explained by the intensity in watching news program 5 on Simpang 5 TV in the model, while the rest of 78,4 % are explained out model above, and the regression test y = 0,999 + 0,674X. Based on the equation of linear regression, it can be analyzed the influence of a variable x ( intensity in watching news program 5 on theSimpang 5 TV ) on variables y ( the level of knowledge culture ) is:. The constant is 0,999 show that knowledge before watching television is 0,999. The coefficient of variable is 0,674 x it is implying that there is the addition of 1 value, therefore variable y would be increased by 0,674.On the other hand, if variable values x decreases 1 then variable y will also decrease by 0,674. This research uses quantitative approach. The research sample was 86 of teenagers .The sample used technique. Instrument data collection used kuisioner and interview. Instrument gatherer data had tried out and could be stated as valid and reliabel .Data analysis technique that used was eksplanatif analysis and determined and regression test.